Pizza Economics – Di Fara’s Five-Dollar Media Frenzy

DiFara_cashregister

Wow, who knew that Di Fara – the famed pizzeria in boonies Brooklyn (you know, the non-hipster part) – could stir up so much media attention for something other than its delicious pies. Well, just a month after Gosstronomy’s visit there, Di Fara is now as famous for its prices as it is for its pizza masterpieces.

DiFara_DomDeMarco

Forget health care, Iraq and the auto industry. News in the US economy seems to be hinging on the $1 increase in Dom DeMarco’s coveted slices. You’d hope folks would get turned off by the 25 percent increase, buy Domino’s instead and the lines would get shorter, but nup – so far, all the news reports are sending more pilgrims Di Fara’s way. Can’t people go to a Food Network star’s mod-something restaurant instead and leave the real-deal pizza places to, erm… me? Oh well, a boy can dream.

Here’s a taste of the five-dollar frenzy:

The Examiner: The Five Dollar Slice Comes to Brooklyn

NY Times: Straight Out of Brooklyn, the $5 Slice

NY Post: $teep-Dish Pizza

1010 WINS: Brooklyn’s Di Fara Pizza Sells Slices for $5

CBS News (Video): Pizza Costs Big Bucks, Brings Big Business

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