Ah, the beauty of being in New York for six months is that I get to have access to amazing people at the top of their game. Last week I saw Gary Vaynerchuk – the uber-blogger (and occasional Conan O’Brien television guest) from WineLibraryTV – at a MediaBistro event, and I asked him about what it takes to bridge the gap between building a large audience with a food blog to commercialising that audience. Check out what he has to say, in his usual insightful, hilarious way.
Feel free to watch the whole presentation – which is excellent and fantastic for anyone blogging or thinking about it – or skip straight to my question at the 29:30 minute mark. It’s an hour-long video, so if you see a blank white screen below, sit back and relax for a few seconds while it loads.
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