MasterChef Magazine Announced

Ok, so I want to make a couple of disclosures here. First, I’m freelancing at Vogue Entertaining + Travel as we speak, so editing at News Magazines makes it easy to be on top of the goings on in these parts. No, sadly, I’m only unveiling public information (albeit imminently); no secrets or juicy goss. I like my work, so I’m not about to throw it all in for the sake of two-minute blogging glory. And secondly, I was a failed contestant for the first season of MasterChef, a humbling story that I’ll have to elaborate on at some point. I know, nothing earth-shattering, but I like to keep my transparency as effective as a see-through negligee.

So now to the nitty gritty. Today’s breaking news is that News Magazines has announced it will be launching MasterChef Magazine, in what’s been a big week for the MC after this week’s earlier report that Gordon Ramsay will head up the forthcoming US show.

Trudi Jenkins, who’s heading up the launch, was my boss when I was chief sub-editor at .delicious magazine, which she also launched. She’s a smart operator, so I’d expect great things from the mag.

For those wanting official details, here is today’s press release:


MEDIA RELEASE 23rd November, 2009

FremantleMedia Enterprises (FME), the commercial and brand extension arm of FremantleMedia, and News Magazines, Australia’s leading publisher of food, lifestyle, fashion titles, today announced the launch of the ultimate food and lifestyle guide for home cooks and lovers of great food and dining – MasterChef Magazine.

Embracing the tremendous success of the MasterChef Australia television program and Australia’s best food writers and editors, MasterChef Magazine will launch as a monthly glossy publication in May, 2010. MasterChef Magazine will provide inspiration and aspiration to a food-loving and interested audience, capturing the key pillars of the MasterChef brand.

Ben Liebmann, FME Senior Vice President – Licensing, sees the magazine as the ultimate brand extension for the program. “MasterChef Magazine is consistent with our ambition to take MasterChef from one of the country’s most loved television shows to one of the leading food and lifestyle brands in Australia.”

“Our plan has always been to work with the best in the business. News Magazines is the market leader in food publications and we couldn’t be happier with their understanding of the MasterChef brand, and their shared passion and commitment to establishing the magazine and ensuring its ongoing success.”

Sandra Hook, chief executive officer, News Magazines, sees this partnership as a natural fit with the company’s portfolio of Australia’s leading food titles. “We are the home of the best food publishing talent in the country and look forward to working with FremantleMedia to develop MasterChef Magazine.”

“Trudi Jenkins, editor-in-chief of Delicious and Vogue Entertaining + Travel, will be leading the editorial team for this new, friendly and celebratory publication,” says Ms Hook.

“I’m excited to be working with FremantleMedia on the launch of MasterChef Magazine,” says Ms Jenkins.

“We will have exclusive access to key personalities and elements of the television show. We will also feature national and international chefs as well as incorporating lifestyle and travel stories,” says Ms Jenkins.

“This addition to our magazine portfolio together with, Australia’s leading food website, further solidifies our dominance of the food category and offers our advertisers an unparalleled opportunity to access a highly engaged audience,” says Ms Hook.

News Magazines joins an already strong portfolio of partners across the MasterChef Australia licensing program. FME recently announced a partnership with Groupe SEB to launch the Tefal MasterChef cookware range, and Random House will release The Cookbook – Volume 1 in December. To further complement the MasterChef brand, the MasterChef Masterclass DVD is now on sale.

MasterChef Australia is a FremantleMedia Australia production for Network Ten. Series 2 of MasterChef Australia will premiere in May, 2010.


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